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The ROI of Home Staging: Is It Really Worth the Investment?


roi property

When potential clients approach us for a quote, one of the first questions we often hear is,


“What will it cost?” 


It’s completely understandable to worry about spending money, especially when you want to ensure every penny counts.


But here’s the important thing to remember: home staging isn’t a cost; it’s an investment that can yield impressive returns. 


Let’s explore why thinking of staging as an investment can help alleviate those worries and ultimately lead to a more profitable sale.


 

The Real Impact of Staging


Imagine you’ve decided to sell your home. You’ve done all the necessary prep work—decluttering, cleaning, and maybe even a fresh coat of paint—but something still feels off. That’s where home staging comes into play. It’s not just about making a space look appealing; it’s about creating an environment that resonates emotionally with potential buyers, helping them envision their future in the home.



The Numbers Tell the Story


Let’s talk about the numbers, as they can be quite compelling. Did you know that staged homes can sell for up to 20% more than their non-staged counterparts? For a property valued at £300,000, that could translate to an additional £60,000 in your pocket! Furthermore, staged homes often sell 73% faster. Less time on the market means less stress!



 

Real-Life Transformations


Let us share a couple of recent success stories from our experience:


Aberdeen Apartment

We had a lovely flat in Aberdeen that sat on the market for three long months without a single offer. The Agent suggested a price reduction. The Sellers wanted to try staging first. After staging, it sold in just two weeks—and for the asking price... no price reduction! The transformation was remarkable, and the buyers were instantly drawn in by the inviting atmosphere.


Rural Family Home

A family home was receiving offers but they were way below the asking price. After we staged it, it sold for the full asking price within just 10 days. The family was thrilled, and we were excited to help them achieve their goals!


Why Staging is an Investment


We understand that the initial cost of staging can make some clients nervous, especially with the fear of “wasting money.” However, consider this: for every £1,000 you invest in staging, you could see a return of £8,000 to £10,000. That’s a significant return on investment!


Moreover, staging can help you avoid costly price reductions later on.  A well-staged home can attract more buyers and lead to competitive offers, reducing the likelihood of having to lower your asking price.


Beyond the Financials: The Intangible Benefits


Staging also offers intangible benefits that can make a big difference:


  1. Reduced Stress: Staged homes typically sell faster, which means less time worrying about showings and open houses.

  2. Professional Image: Staging enhances your reputation as a quality seller or developer, making your property stand out.

  3. Emotional Connection: Buyers are more likely to form an emotional attachment to a well-staged home, leading to quicker decisions and higher offers.


In the end, home staging is about creating a space that buyers can’t resist. 


It’s an investment in your property’s future that can lead to faster sales and higher returns. So, if you’re concerned about the cost, remember that it’s not just an expense—it’s a strategic investment that can pay off significantly.


The question is not can you afford it… it’s can you afford NOT to!!!




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