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Storage Wars: How Developers Are Fighting Back



Storage is more than just a luxury—it's a necessity. For new build developers, showcasing clever storage solutions can be a game-changer in attracting potential buyers. This is especially crucial as lack of storage has become a major objection for new build buyers in the UK.


The Storage Dilemma in New Builds


Recent surveys and reports have highlighted a growing concern among homebuyers regarding the lack of storage space in new build homes. This issue has become so prevalent that it's affecting buyers' perceptions and decisions:


  • Many potential buyers are opting for older properties, believing they offer better storage options

  • Some new builds lack even basic storage for everyday items like vacuum cleaners and ironing boards

  • The absence of adequate storage can lead to cluttered and disorganised living spaces, contributing to stress and discomfort


Addressing the Storage Challenge


To overcome these objections and create more appealing homes, developers should focus on incorporating smart storage solutions. Here are some strategies:


The Power of Built-In Wardrobes


Built-in wardrobes are a major selling point for any new home. They offer a sleek, customised look while maximising every inch of available space. When staging show homes:


  • Demonstrate various internal configurations, from hanging rails to drawers and shelves

  • Use lighting within wardrobes to create an inviting, luxurious feel

  • Show how built-ins can be seamlessly integrated into awkward spaces, like under eaves or in corners


**Pro tip**: Install mirrored doors on built-ins to create the illusion of more space and light in bedrooms.


Clever Storage Nooks


New builds offer the perfect opportunity to incorporate innovative storage solutions. Consider these ideas:


  • Under-stair storage: Transform this often-wasted space into pull-out drawers or a mini home office

  • Window seats with hidden storage: Perfect for stowing away blankets or children's toys

  • Raised platform beds with underneath storage: Ideal for smaller bedrooms


When staging, ensure these nooks are partially filled to demonstrate their potential without appearing cluttered.


Stylish Organisers and Baskets


While built-ins provide the bones of good storage, stylish organisers and baskets add the flesh. They not only serve a practical purpose but also contribute to the overall aesthetic of the home. Consider:


  • Using woven baskets in bathrooms for towels and toiletries

  • Placing sleek, modern organisers in home office spaces

  • Incorporating decorative boxes on shelves for a tidy, cohesive look


Highlighting Additional Storage Spaces


Don't forget to showcase those extra storage areas that can make a big difference:


  • Utility rooms: Stage with efficient laundry systems and cleaning supply storage

  • Garden sheds: Present as a multi-functional space for tools, bicycles, and outdoor equipment

  • Loft spaces: If accessible, show how these can be used for long-term storage


The Impact of Effective Storage Staging


By implementing these storage-focused staging ideas, new build developers can create appealing, modern spaces that resonate with buyers. Well-designed storage solutions not only showcase the unique benefits of newly constructed homes but also help potential buyers envision a clutter-free life in their new space.


Remember, a home that offers smart storage solutions is not just selling four walls and a roof—it's selling a lifestyle of organisation and efficiency. By addressing the storage concerns head-on, developers can overcome a significant objection and make their properties more attractive to potential buyers.




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