The Myth of the Blank Canvas: Why Empty Homes Are a Hard Sell

When it comes to selling a home, there's a common misconception that buyers prefer a 'blank canvas' – a completely empty and neutral space where they can project their own vision.

It makes perfect sense, in theory... However, this approach often falls short in practice.

Developers and sellers might think that a vacant home allows buyers to imagine their own furniture and decor, but in reality, it can have the opposite effect.

Here are some key reasons why a blank canvas might not be the best strategy for attracting buyers:

Difficulty in Visualising Space

Many buyers struggle to envision how a vacant space can be used or how their furniture will fit. According to industry experts, 82% of buyers’ agents agree that staging a home makes it easier for buyers to see the property as their future home.

Perception of Room Size

Empty rooms often appear smaller than they actually are, which can lead to misconceptions about the true size and potential of the space. This can be particularly problematic in open-concept homes where the lack of definition between rooms can confuse buyers.

Lack of Personality and Appeal

Vacant homes can look cold and impersonal, both in online photos and during viewings. Beautiful architectural features and built-ins can appear dull without any furniture or decor to bring them to life. This can make it harder for buyers to connect emotionally with the property.

Highlighting Flaws

A completely blank canvas can also highlight any flaws or imperfections in the property more clearly. Staged homes, on the other hand, can mask minor issues and create a more positive impression, leading to faster sales and potentially higher prices.

Importance of First Impressions

First impressions are crucial, and a well-staged home can create an emotional connection between the buyer and the property. This connection is key to making buyers envision themselves living in the space, which ultimately leads to a faster and more successful sale.

While the idea of a blank canvas might seem appealing, it is generally more beneficial to strike a balance between neutrality and thoughtful staging. This approach allows buyers to visualise the space more easily, connect emotionally with the home, and see its full potential, increasing the chances of a successful sale.